Out-of-home advertising –the nice-sounding term for all types of advertising consumed away from home, including digital signage- is likely to become an even more important component of the advertising landscape with this week’s announcement that Clear Channel Outdoor Holdings will roll out digital billboards in four more cities: Akron, OH, Columbus, OH, Memphis, TN, and Wichita, KS.
Making up the digital billboard network in each city are:
• Memphis: five 14-foot-by-48-foot digital displays;
• Akron: six 14-foot-by-48-foot digital displays;
• Wichita: Read more