Digital technology essay

Out-of-home advertising –the nice-sounding term for all types of advertising consumed away from home, including digital signage- is likely to become an even more important component of the advertising landscape with this week’s announcement that Clear Channel Outdoor Holdings will roll out digital billboards in four more cities: Akron, OH, Columbus, OH, Memphis, TN, and Wichita, KS.

Making up the digital billboard network in each city are:

• Memphis: five 14-foot-by-48-foot digital displays;

• Akron: six 14-foot-by-48-foot digital displays;

• Wichita: Read more

Why are digital signage networks popping up on campuses across North America? Because they are one of the few media still being heeded by people 18 to 24 years of age.
While digital signage networks are novel enough to generate “oohs” and “aahs” among audiences of all ages, it is the university and college-aged crowd that is the most responsive. Conversant with technology from a very young age, they are highly receptive to messaging delivered via digital signs. And with the potential for interactivity, digital signage networks of the future hold even more Read more